Customer journeys are invaluable. These golden pathways that weave in and amidst your brand and business drop nuggets of customer insight, build personalized communications, engage with people in real-time, and meet consumers at critical touchpoints. A well-designed and defined customer journey is a strategic investment into the business that will deliver measurable results.
In part 01 of this series on marketing return on investment (ROI) and the value it offers the business, we looked at the Why of ROI for marketing. In the second part, we unpack the How and dig into the value you can get from a laser focus on results and insights.
The right approaches, measurements and partnerships will deliver measurable results to marketing teams and organizations
It’s time to pitch your idea to a potential investor. Now is your opportunity to wow your audience with key insights and creativity. You must get it right as you won’t get a second chance to make a first impression.
In today’s dynamic and hyper-competitive business environment, new product launches, new features, new announcements and new competitors are part of every business’ reality. Your marketing content must stay fresh and focused to remain relevant.
It’s time to pitch your idea to a potential investor. Now is your opportunity to wow your audience with key insights and creativity. You must get it right as you won’t get a second chance to make a first impression.
It’s no secret that content marketing works, boosting boosting SEO, creating opportunities for social sharing, building relationships with your audience and fostering trust in your brand.
Gathering feedback on how customers view your products, services and support leads to a gold mine of actionable data….if done right. Here are some best practices for collecting and capitalizing on the feedback you receive from your customers:
“No one reads, so why should we write,” is something I often hear from customers. True, no one reads an entire website or every line of a white paper, but saying that people don’t read is a vast oversimplification and missed opportunity.
Sending out ineffective surveys does a disservice to both your business and your survey takers. Whether you create paper, online, or telephone surveys, we’ve compiled a list of common mistakes to avoid in order to ensure your survey will yield optimal results.
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