Businesses expend significant effort to bring their products or services to market. Yet, in the rush to launch the “next big thing,” or be the first to market, the critical efforts needed for meaningful branding are often omitted.
Proper branding is a significant contributor to the success of both the product and the company. Poor branding can actually negatively affect an otherwise stellar product.
In a crowded marketplace, an exceptional brand allows you to distinguish yourself from your competitors and transform your brand into something distinctive and memorable.
Our branding efforts include the most recognized names in the defense, financial and hi-tech industries. We have jumpstarted companies from the Start-Up Nation, and count Israel’s leading corporations amongst our clients
It’s about communicating a new idea, raising awareness about an issue, or sharing an
innovative insight.
Delivering engaging and consistent content captures your audience’s attention, generates a positive response, reinforces your brand’s credibility, and subsequently leads to profitable sales.
The all-important process of determining how you want your audience to think and feel about your product. Proper positioning differentiates your like-for-like products or services and provides your customers with the best reasons to choose you over your competitors.
We provide crisp, friendly ‒ yet very professional ‒ copy, ensuring that the value proposition is carefully developed and communicated. The messaging should inspire, persuade or motivate your target audience, and pair with attention-grabbing creative elements to drive the sale.
A brand’s visual identity – including color palette, typeface, and all other visual elements — helps you stand out in a crowded marketplace. We design captivating templates and create brand standards for your marketing materials, ensuring that all communication ‒ internal and external ‒ are ‘on-brand’ and have the strongest impact as possible.
An important first step in engaging customers, appropriate brand naming builds credibility and communicates your brand’s values to your audience. Extensive research and careful deliberation about your brand’s distinctiveness and the added value of your business is always considered before creating your naming strategy.
An emotional expression of the company’s essence, the correct voice – professional or playful — brings to life the core of your brand’s identity. This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off.
We are proud of our decades of experience and track record of success with all of our customers
– from well-established multinationals to leading-edge startups and everyone in between.
