Crowded markets and better-informed customers have made traditional B2B marketing methods less effective. Customers automatically filter out the hype, dash past tradeshow booths, and completely disregard online banners. With this level of distraction and disinterest, how can you best reach potential prospects?
Developing relationships with your prospects is the most effective way to attract and retain their business. Content marketing fosters these relationships by delivering information
that builds your reputation and enhances your visibility. Well-written content demonstrates your expertise in your field, establishes your brand as a thought leader, and provides valuable solutions to your audience’s problems
Effective content marketing is not only about promoting your products or services; it is also about engaging in a meaningful dialogue with the people who consume your content. It’s about communicating a new idea, raising awareness about an issue, or sharing an innovative insight. Delivering engaging and consistent content captures your audience’s attention, generates a positive response, reinforces your brand’s credibility, and subsequently leads to profitable sales.
Content is at the center of every type of digital strategy and can be utilized in a myriad of ways. Here are just a few:
It’s about communicating a new idea, raising awareness about an issue, or sharing an
Delivering engaging and consistent content captures your audience’s attention, generates a positive response, reinforces your brand’s credibility, and subsequently leads to profitable sales.
Blogging has been proven to reach most Internet users, acting as the vehicle to get your message across to the broadest audience possible. We harness the power of blogging through consistent and engaging posts by a talented team of writers supported by SEO experts who use technology and data analytics to ensure every post is optimized. Whether 200 words or 2000, our posts are always well-researched and well-written with just the right tone of voice to enhance your online presence.
White papers are well-researched resources that highlight an industry problem, break down concepts, and present viable solutions. They are carefully crafted to have a long shelf-life and to be compelling enough to generate leads. Our white papers are polished documents that showcase our clients’ industry expertise and thought leadership, and utilize an authoritative tone to lead others through a challenge or an opportunity. While they might take more time and effort upfront, the content in white papers can often be repurposed, such as for a blog, sales presentation, video or infographic.
Following a very specific structure and format, well-constructed press releases allow organizations to reach the widest number of mainstream media outlets at the lowest possible cost. We clearly communicate our clients’ business-related news, information, or announcements to a mass audience or target specific groups with this content. We also recognize that press releases are often extremely timely, and use our proven processes to prioritize your news, ensuring the press releases are generated rapidly and efficiently.
Sometimes it’s not a professionally-written explainer paragraph that’s needed, but a brief piece of text that sums up your product’s features. That’s when our content writers put on their copywriting hats and churn out the punchy one-liners needed for slogans, display ads, social media posts, banners, and paid search listings, or the persuasive copy needed for high-conversion landing pages, or the sharp wordsmithing needed for a dedicated brochure. You dream it, we write it.
When someone lands on your website, you have only a few seconds to capture their attention. Your website copy needs to communicate your offer clearly and concisely, so visitors immediately understand the advantages of your offer, and what their next steps should be. Whether it’s optimizing your current website content or creating new content for a website redesign, we take the time to finesse your messages, ensuring that every word that ends up front-and-center of your website is the right one.
We are proud of our decades of experience and track record of success with all of our customers
– from well-established multinationals to leading-edge startups and everyone in between.