Case Study

Strategic Branding and Powerful MarCom Yields Results

GAP600 is a financial services company active in the Bitcoin space. As a pioneer in the early days of the cryptocurrency market, the company aimed to raise awareness about its cutting-edge service amongst industry players and consumers. GAP600 engaged strategic B2B marketing agency GROW to expertly brand the GAP600 service in order to reflect their leading position in the Bitcoin ecosystem.

The Challenge

GROW was tasked with delivering high-impact branding of GAP600’s entire look and feel. The scope included designing a new logo, creating a tagline, company brochure, PowerPoint template and business cards, as well as planning, designing, developing and launching a new website that would optimize lead conversions. GROW was also fully responsible for generating GAP600’s graphics-based assets, such as high-level architecture, are presented in a clear and self-understood manner.


GROW’s experienced team of graphic designers created a distinctive logo using fresh colors and clear lines to serve as the basis of all new branding items. The team researched competitors’ sites and strategized how best to help GAP600 stand out as a leading player in an emerging market. GROW engaged in all aspects of the website’s development, including sitemap planning, wireframe creation, design concepts, coding, testing and finally launching a fully operational and targeted website. In tandem, GROW’s professional content writers collaborated closely with the client to ensure the site messaging was in line with industry terminology and contemporary buzzwords.


Outstanding teamwork between designers, programmers, copywriters, and project managers led to the project’s smooth progression and ultimate success. GROW delivered an eye-catching logo, compelling MarCom content, and a vibrant and robust website, fully customized to support GAP600’s unique look and feel.


“GROW transformed our marketing from fine to fabulous. They partnered with us from the beginning to craft our messages and uplift our look so that our branding and website would stand apart in an increasingly crowded market. Recommended!” – Daniel Lipshitz, Founder & CEO of GAP600

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