Resources

Case Study

Corephotonics develops an immersive website experience with GROW

Corephotonics invented compact dual camera zoom solutions and was the first company to demonstrate this technology to a market hungry for innovation. The solution was widely adopted and became the standard for flagship smartphones, and the company continued to lead the way in perfecting mobile camera photography experiences and capabilities. In 2019, Corephotonics was acquired by Samsung Electronics and became a Samsung innovation center specializing in cameras and photographic user experiences.

Challenge

Corephotonics wanted to build a website that would better reflect its portfolio of inventive products and solutions, which was more in line with its recent acquisition by Samsung and its role as an innovation center. The company collaborated with GROW to unpack its website strategy across visual presentation, content, and visibility to better showcase the depth of its technology offering.

In addition to becoming a living portfolio of new and existing technology innovation, the website had to serve as a recruitment platform that would attract the right level of talent to its doors. It needed to have a clear balance between portfolio, technology development, and business and fully capture the depth of the brand.

Solution

The GROW team immersed themselves into the company, its technology, and its service offering to ensure that the final website product was aligned to what Corephotonics needed. By fully realizing the brand’s potential and getting to know its ethos, vision, and market, GROW could work more cohesively with Corephotonics in developing a highly visual and engaging website.

The website had to show the depth of the Corephotonics offering and the brand’s incredible achievements in the field of photography and mobile device capability. To this end, the website was designed to be as visual as possible, using extraordinary images and bright colors to immediately convey what the brand represents.

The content created for the site also had to reflect this crystal-clear focus. It had to be sharp, appealing, and relevant, allowing visitors to intuitively navigate the site without impacting the visual experience. GROW’s copy was sharp and to the point, highlighting relevant information in bite-sized chunks that encouraged further reading and engagement.

Results

Developed on WordPress, laid out in an easy-to-read and navigate format, and designed to be easy to update, the new Corephotonics website delivered precisely what the customer needed. The copy, design, and development process was smooth, and the final product was both relevant and engaging. The company now has a highly visual and appealing website that it can easily update to keep it fresh and vibrant and that captures the full range of the company’s services and solutions.

Testimonial

“We thoroughly enjoyed working with the GROW team in planning, designing and developing our website. They immediately understood what we needed and collaborated with us closely to ensure that we got the content, design, and functionality we wanted for our site going forward.”

Eran Kali, VP Sales and Licensing at Corephotonics.

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