Event Marketing & Sponsorships for B2B: A CMO’s Guide to Networking and Lead Generation

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Understanding Event Marketing and Sponsorships in B2B Event marketing in the B2B domain involves promoting a brand, product, or service through active participation in industry-related events. This includes not just attendance but also sponsorships, which offer a unique opportunity to enhance brand visibility and establish a market presence. While in-person networking events took a hiatus… Read more »