So, what is B2B Marketing? At its core, B2B marketing is about building relationships by understanding the customer’s needs, engaging their interest, nurturing their trust over time, and informing their decisions to guide them toward the right solution. Central to these steps is the ability to truly hear what the customer is saying, directly and… Read more »
What Does “Agency” Mean? At its core, agency is about action, intervention, and the capacity to bring about change. The word traces its lineage to the Latin agentia, meaning “doing” or “acting,” derived from agere (“to do, drive, or act”). Its essence lies in the idea of being a force that influences or enables something… Read more »
Customer journeys are invaluable. These golden pathways that weave in and amidst your brand and business drop nuggets of customer insight, build personalized communications, engage with people in real-time, and meet consumers at critical touchpoints. A well-designed and defined customer journey is a strategic investment into the business that will deliver measurable results.
In part 01 of this series on marketing return on investment (ROI) and the value it offers the business, we looked at the Why of ROI for marketing. In the second part, we unpack the How and dig into the value you can get from a laser focus on results and insights.
The right approaches, measurements and partnerships will deliver measurable results to marketing teams and organizations
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