Understanding Company Culture Your integration into the company culture is not just about fitting in; it’s about understanding how to leverage the existing cultural dynamics to drive marketing success. One study reported that 46% of all company decision-makers said that culture drives improvements in areas critical to growth such as employee productivity, retention, and engagement…. Read more »
Outsourced marketing can be an invaluable asset to any business wanting to cut costs, save time, improve efficiencies and revitalize its campaigns.
Customer journeys are invaluable. These golden pathways that weave in and amidst your brand and business drop nuggets of customer insight, build personalized communications, engage with people in real-time, and meet consumers at critical touchpoints. A well-designed and defined customer journey is a strategic investment into the business that will deliver measurable results.
In part 01 of this series on marketing return on investment (ROI) and the value it offers the business, we looked at the Why of ROI for marketing. In the second part, we unpack the How and dig into the value you can get from a laser focus on results and insights.
The right approaches, measurements and partnerships will deliver measurable results to marketing teams and organizations
Gathering feedback on how customers view your products, services and support leads to a gold mine of actionable data….if done right. Here are some best practices for collecting and capitalizing on the feedback you receive from your customers:
Sending out ineffective surveys does a disservice to both your business and your survey takers. Whether you create paper, online, or telephone surveys, we’ve compiled a list of common mistakes to avoid in order to ensure your survey will yield optimal results.
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