Client Profile
Blue dot is a market-leading all-in-one tax compliance platform built on the foundations of deep artificial intelligence (AI), intelligent digital analytics, comprehensive data insights, and extensive tax compliance expertise. Blue dot can scrutinize millions of end-user employee transactions to provide insights that have direct tax implications for organizations. Secure and agile, the platform delivers exceptional levels of data integrity and has won numerous awards for its ingenuity and extensive capabilities.
Client Requirements
Blue dot prioritizes consistent growth, innovation and development. This mindset is reflected in a growing body of services and solutions and an impressive client list that includes blue-chip organizations from around the world. The company wanted to leverage its deep tax compliance expertise by building a library of content designed to engage with potential customers while providing them with insights they could use to enhance their tax compliance.
The company approached GROW to provide content marketing and visual content creation and support to create a library of content assets showcasing the company’s domain expertise. Over the period of a year, Blue dot and GROW focused on the development of content curated to meet very specific market, customer and company requirements.
Solution
GROW’s capabilities and experience were uniquely suited to handling such a significant volume of content and ensuring the content was laid out, disseminated and promoted correctly:
- Content Collaboration – in creating a content delivery process designed to capitalise on market trends, customer needs and the need for informative content.
- Content Development – GROW managed the development and delivery of all the content. Focusing on long-form content to achieve maximum market reach, GROW ensured that Blue dot built a library of informative articles with solid SEO foundations.
- Visual Content – GROW directed, handled, managed and collaborated with Blue dot to ensure the content was written, designed, and served to the target audience seamlessly.
- Project Management – GROW ensured the content strategy aligned with the client’s budget to achieve optimum reach within expected expenditure.
The shared commitment and collaborative focus shared by GROW and Blue dot resulted in the development of an extensive body of content that exceeded expectations.
Results
The GROW ethos of high availability, service, and professionalism ensured that Blue dot received exceptional content on time and to high professional standards. The assets created within the campaign are now easily accessible on the Blue dot platform and enhance customer engagement, connect with potential customers, and drive sales across multiple markets.
In addition, the content showcases Blue dot’s exceptional expertise in the tax compliance space, providing in-depth insights, views and information that companies can use to enhance their tax compliance strategies and methodologies.
