Challenge
Over the past five months, Maris Tech has prioritized establishing its reputation in the defense market through trade shows and conferences. The goal was to build relationships with potential customers and partners while showcasing the company’s capabilities.
The five-month tradeshow campaign focused on how Maris Tech delivers innovative solutions to companies globally and its bouquet of products across miniature, high-quality, low-power, low-latency video, audio, and telemetry data capture, streaming, recording, and processing technology. The company needed third-party support to ensure it could create engaging demonstrations that would connect with potential customers and showcase its innovative solutions. The company approached GROW to provide hands-on branding advisory and asset deliverables alongside expert trade show expertise and support.
Solution
GROW’s capabilities and experience were uniquely suited to handling such a significant volume of tradeshows and incorporated an array of services. These included:
- Marketing Consultancy – collaborating with the client in creating a list of relevant trade shows that would deliver the best value to Maris Tech.
- Marketing Collateral – GROW managed the development and delivery of all marketing tools required for the events. This included brochures, newsletters, invitations, public relations activities, and social media posts.
- Contractor Management – GROW directed, handled, managed and collaborated with an array of trade show designers and contractors across the United States, Europe, Israel, and India to ensure processes and systems were delivered seamlessly.
- Services and Suppliers – GROW managed the build-up, breakdown, shipment, and administrative requirements for each event. This included power points, audio, video, and other critical elements to ensure the smooth running of the event.
- Budget Management – GROW developed a clearly defined budget for each trade show, provided Maris Tech with consistent updates, and remained aligned with each expenditure framework.
The shared commitment and collaborative focus shared by Grow and Maris Tech resulted in seamless events that exceeded expectations and delivered impressive results.
Results
The GROW ethos of high availability, service, and professionalism ensured that Maris Tech achieved every one of its objectives over the five-month period. The exceptional standards of the content, video materials, and assets ensured that the company was presented in the most professional and engaging way possible at every event.
At the India Homeland Security Expo in July 2023, Maris Tech presented a live demonstration of its customized, AI-based solutions with cutting-edge technology for HLS applications such as border and crowd surveillance, smart cities, and critical infrastructure security. The Jupiter-AI and Callisto Platform were both showcased at the event and demonstrated the company’s successful collaborations with AOL and PEL.
In August 2023, Maris Tech participated at the Institute for Defense and Government Advancement (IDGA) Counter-UAS Summit in Old Town, Alexandria, Virginia, in the US. As a sponsor at the event, Maris Tech demonstrated innovative and sophisticated technologies for the growing counter-unmanned aerial systems market. The Counter-UAS Summit is an essential event for decision-makers and unpacks the leading trends, challenges, and threats while highlighting the growing need for integrated emerging technologies.
Las Vegas, US, hosted the Commercial UAV Expo in September 2023, and Maris Tech demonstrated its flagship range of products at the event. This included the innovative Jupiter family and ruggedized solutions for drone platforms. The expo is a significant milestone on the calendar for this market and highlights unmanned aircraft system trends and technologies.
Finally, Maris Tech will wrap up a successful year of trade show presentations and connections at Milipol Paris 2023. This event hosted at the Paris Norde Villepinte exhibition is a leading
international event for law enforcement and homeland security. Maris Tech will demonstrate the Jupiter range of products, including the recently launched ultra-compact AI-powered Jupiter Drones.
To date, every event has been a success for Maris Tech, providing the company with much-needed support as it expanded its network and focused on long-term growth through trusted connections.
For more information about how GROW can help your company distinguish itself in your marketplace, contact us today.
