Understanding Event Marketing and Sponsorships in B2B Event marketing in the B2B domain involves promoting a brand, product, or service through active participation in industry-related events. This includes not just attendance but also sponsorships, which offer a unique opportunity to enhance brand visibility and establish a market presence. While in-person networking events took a hiatus… Read more »
Data Privacy & Protection In today’s global market, regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States have set new benchmarks in data privacy and consumer rights. GDPR mandates explicit consent for data processing. In a B2B context, this means obtaining clear… Read more »
Hire the Right Skills In the rapidly evolving landscape of B2B marketing, the importance of hiring the right talent cannot be overstated. The recent shifts in the job market – including the emergence of Gen Z in the workforce, the rise in remote and hybrid work, and the prioritization of data-centric recruitment strategies – emphasize… Read more »
What is Influencer Marketing for B2B? Influencer marketing involves brands partnering with individuals who have a substantial presence on social media to endorse products or services. These individuals, known as influencers, possess a dedicated and interactive audience, effectively targeting specific groups. In the context of B2B influencer marketing, this approach is more specialized. It focuses… Read more »
Understanding the Nature of B2B Crises B2B crises differ significantly from B2C scenarios. The stakes often involve intricate supply chains, large-scale contracts, and professional reputations. Common triggers include contractual failures, ethical concerns, and technological mishaps. These events can result in negative publicity and can affect a business’s brand image. Some of the most significant consequences… Read more »
Identifying Key Networking Opportunities Your networking canvas is vast. It includes industry-specific events like summits, where you can connect with peers and learn from the best. Digital Marketing Conferences are another hotspot for insights into the latest marketing trends. Some resources: CMO Summit: An exclusive event for senior marketing leaders, offering insights into marketing strategies,… Read more »
Your First Day: Setting the Tone 1. Meet Your Team Objective: Understand team dynamics. Action: Schedule brief one-on-one meetings with your direct reports. Get to know them, their roles, and their current projects. Resource: Talent Management and Leadership in B2B Marketing 2. Understand the Current Marketing Strategy Objective: Grasp the existing marketing landscape and gain… Read more »
All Roads Lead to Artificial Intelligence (AI) AI is the secret sauce of many emerging B2B marketing trends and the reason global market revenues of AI in marketing are expected to grow from $27.4 billion in 2023 to $107.4 billion in 2028. The technology has become popular with B2B marketers because AI enables a whole… Read more »
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