Customer journeys are invaluable. These golden pathways that weave in and amidst your brand and business drop nuggets of customer insight, build personalized communications, engage with people in real-time, and meet consumers at critical touchpoints. A well-designed and defined customer journey is a strategic investment into the business that will deliver measurable results.
Posts Tagged: Tech
Marketing Return on Investment: Part 2, Measurement and Visibility
In part 01 of this series on marketing return on investment (ROI) and the value it offers the business, we looked at the Why of ROI for marketing. In the second part, we unpack the How and dig into the value you can get from a laser focus on results and insights.
Marketing Return on Investment with GROW
The right approaches, measurements and partnerships will deliver measurable results to marketing teams and organizations
Is Your Marketing Budget Sufficient to Fuel Your Growth?
It’s time to pitch your idea to a potential investor. Now is your opportunity to wow your audience with key insights and creativity. You must get it right as you won’t get a second chance to make a first impression.
7 Mistakes to Avoid when Developing Customer Surveys
Sending out ineffective surveys does a disservice to both your business and your survey takers. Whether you create paper, online, or telephone surveys, we’ve compiled a list of common mistakes to avoid in order to ensure your survey will yield optimal results.