In part 01 of this series on marketing return on investment (ROI) and the value it offers the business, we looked at the Why of ROI for marketing. In the second part, we unpack the How and dig into the value you can get from a laser focus on results and insights.
The right approaches, measurements and partnerships will deliver measurable results to marketing teams and organizations
Gathering feedback on how customers view your products, services and support leads to a gold mine of actionable data….if done right. Here are some best practices for collecting and capitalizing on the feedback you receive from your customers:
Sending out ineffective surveys does a disservice to both your business and your survey takers. Whether you create paper, online, or telephone surveys, we’ve compiled a list of common mistakes to avoid in order to ensure your survey will yield optimal results.
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