Many small businesses make the mistake of overlooking strategic branding efforts. They may feel branding is only relevant for companies with huge budgets and large-scale operations. These businesses may settle for an attractive logo, professional business cards and a canned website. However, strategic branding is critical for businesses of all sizes because it increases their value, provides staff with direction and motivation, and makes acquiring new customers easier.
Grow Corp was tasked with delivering high-impact branding for MessageWhiz, a revolutionary messaging platform that is part of MMDSmart Ltd’s global smart communications enterprise. The scope included designing a new logo, creating visual tradeshow assets, as well as planning, designing, developing and launching a new website that would optimize lead conversions. Grow was also fully responsible for generating comprehensive copy and content for all pages of the website. The catch? The entire project had to be ready in 8 weeks in time for a major industry event.
Read this Case Study to learn how Grow’s outstanding teamwork between designers, programmers, copywriters and project managers led to the project’s smooth progression and ultimate success. Grow Corp delivered an eye-catching logo and conference wall, as well as a vibrant and robust website, fully customized to support MessageWhiz’s unique look and feel. And most importantly, the entire project was delivered on time.
Across the board, appropriate and meaningful naming is considered both critical and valuable. Yet, in the rush to launch the next market disruption, or bring a product to market, the necessary steps required for a precise and meaningful naming selection are often omitted.
The results can be absolutely disastrous. Commercialization efforts can be severely hampered when forced to use an arbitrary project name passed on from the development stage, or even a code name used during stealth mode. Developers typically do not understand how the name affect its benefits or functionality; “if it delivers on its promise, who cares what we call it.”
Nevertheless, for all those arguments, naming can be a significant contributor to the success of both the product and the company. It can also be an excellent opportunity to create and reinforce vital brand values. Moreover, poor naming can actually be a burden on an otherwise stellar product.
In addition to the difficulties inherent in choosing a name, a variety of other challenges often exist. Domain name availability is a common obstacle, and when a global presence is being considered, language and cultural issues are at the forefront. Without a doubt, the primary goal is to stand out in the crowd, but in order to succeed in this objective, clarity and precision are essential.
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