Blog: Strategic Branding and Powerful MarCom Yields Results

For businesses operating in emerging fields – such as artificial intelligence, cryptocurrencies or biotechnology – raising awareness about your pioneering products or services is a challenge, as is differentiating your innovation from other industry players. That’s where strategic branding and effective content marketing come in. The way you position your brand, and the image you present through your design and graphics, goes a long way in cultivating brand recognition and distinguishing you from marketplace competitors.

GROW Corp was tasked with delivering high-impact branding for GAP600, a financial services company active in the Bitcoin space. The scope included designing a new logo, creating a tagline, company brochure, PowerPoint template and business cards, as well as planning, designing, developing and launching a new website that would optimize lead conversions. GROW was also fully responsible for generating GAP600’s graphic-based assets, such as high-level architecture, presented in a clear and self-understood manner.

Read this Case Study to learn how GROW’s outstanding teamwork between designers, programmers, copywriters and project managers led to the project’s smooth progression and ultimate success. GROW Corp delivered an eye-catching logo, compelling MarCom content, and a vibrant and robust website, expertly branding the GAP600 service in order to reflect their leading position in the Bitcoin ecosystem.