Case Study: Quality content marketing drives engagement, leadgen and business
Content marketing offers audiences high-quality, targeted material that is both helpful and useful, while building your credibility and enhancing your company’s reach. Rather than pushing products or special offers, content marketing fosters relationships with prospects. And these relationships have been proven to be the most effective way to attract and retain their business.
Grow Corp was tasked with steadily delivering a wide range of high-impact content and text-based resources for TechSee, a global hi-tech and technical support company that is based on artificial intelligence, deep machine learning, proprietary algorithms and Big Data. The goal of these efforts was to target the right leads, drive the desired traffic to the website’s landing pages, and result in real conversions. Operating in a niche market with several aggressive competitors, the content pieces had to be well-researched, SEO optimized to reach the decision-makers, and clearly written for maximum impact.
Read this Case Study to learn how Grow Corp’s high level and targeted content pieces helped TechSee meet their aggressive marketing goals. After only one year, they saw a 5% month-over-month growth in traffic to their website, which resulted in more than 100 qualified leads and 5 large deals from inbound marketing efforts. TechSee benefited from extensive media coverage and was recognized by leading business and industry analysts, including being named as Gartner’s Cool Vendor.