Well, when it comes to producing White Papers, the devil truly is in the details. White Papers have become a standard feature in the marketer’s toolbox. However, more often than not, these documents are filled with regurgitated, superficial content that is neither informative nor authoritative and says little about the issuing body’s view on the matter. […]
Gathering feedback on how customers view your products, services and support leads to a gold mine of actionable data….if done right. Here are some best practices for collecting and capitalizing on the feedback you receive from your customers: Determine the purpose for gathering feedback Before embarking on any efforts to collect feedback, consider the specific […]
“No one reads, so why should we write,” is something I often hear from customers. True, no one reads an entire website or every line of a white paper, but saying that people don’t read is a vast oversimplification and missed opportunity. The Kernel of Great Content No matter where you plan to invest your […]
Sending out ineffective surveys does a disservice to both your business and your survey takers. Whether you create paper, online, or telephone surveys, we’ve compiled a list of common mistakes to avoid in order to ensure your survey will yield optimal results. Skip your homework Failing to properly plan the survey from start to finish […]